No.6 Discussion Board

You can even include links to-purchase emails. Ask what they liked and didn't like about their experience, why they would or wouldn't buy again, and what you can do to improve the experience. (Here are some frequently asked questions.) At the end of each survey, invite customers to speak with you on the phone if they want to provide more information. It's important to talk to your customers on a regular basis to learn more about them. Reviews It's important to read every review your customers leave on your product and your business as a whole. These can illuminate key questions worthy of research.

 A single review won't give you all the information you need, but it can point you in the right direction. If customers are complaining that your search function isn't working, drill down into your analytics to see how many people were successfully using the feature and how many couldn't find what they needed. It also helps to see reviews of other stores. Find out what people don't like about your competitors, so you can address these issues in your store before anyone Phone Number List complains. Analytics Research shopper behavior with your analytics tools. Identify the pages they engage with the most and the ones that cause them to abandon your site. This will help you understand how customers react to offers, language, images, and more. Most importantly, monitor how your shoppers move through your store.



 Do they prefer to browse large category pages, or do they prefer to make successive micro-decisions? Did they start with your transactional page? Will they investigate several categories before finding the right one? Open Conversations People are likely to moderate their opinions when they know you're listening, so it's helpful to know what people are saying about your brand and products on social networking sites, forums, discussion boards, and review sites.